The nine building blocks on one page. In short: we sell recurring vertical software and build the vendor's website, then list them on a map-first marketplace — a two-sided flywheel where every vendor both pays for software and generates marketplace demand, while payments settle directly to them (no custody). For the numbers, see the pitch deck and investor overview.
Key partners
Local vendors — cafés, hotels, homestays, shops, guides, adventure operators
Razorpay — UPI/card payments settled directly to the vendor
OTA / channel-manager partners for hotel distribution
IIT Mandi Catalyst — incubation & mentorship
Map & data — OpenStreetMap, PMTiles, curated POI/trail sources
Cloud infrastructure (AWS) + CDN
Key activities
Build & run the multi-vertical platform (RMS · PMS · retail · activities)
Build vendor websites end-to-end
Verify local supply in person
SEO / AEO / GEO + Google Merchant Center & Ads
Curate the Himalayan map (trails, viewpoints, POIs)
Key resources
The platform & vendor-website engine
The interactive map + POI / trail data
The verified vendor network
The discovery marketplace & its search/AI authority
The brand & the founding team
Value propositions
For businesses: one fast website + the software to run it, bundled (staff & inventory included), one honest annual price, and real Google/AI visibility.
For travellers: a map-first way to discover and book real local Himalayan experiences — stays, treks, tours, adventures, cafés and local products — direct from verified hosts.
Payments settle straight to the vendor — the platform never holds funds.
The flywheel: every vendor site lists on the marketplace; every traveller sends demand back to vendors.
Customer relationships
Self-serve + done-for-you onboarding
Dedicated account managers
Verified-in-person trust
Direct vendor ↔ traveller — no aggregator in between
WhatsApp support & order notifications
Channels
himlocal.com discovery marketplace
Vendor own-domain websites
partner.himlocal.com (acquisition)
Search & AI discovery (SEO/AEO/GEO)
WhatsApp · word-of-mouth in dense clusters
Customer segments
Local businesses in the Himalayan belt & India: cafés & restaurants, hotels & homestays, retail shops & brands, guides & adventure operators.
Travellers seeking a genuine, local Himalayan experience — and a direct way to book it.
Cost structure and revenue streams sit across the base of the canvas; value propositions anchor the centre — the standard Business Model Canvas layout.
